Business Fundamentals Textbook, Test Bank

1. The business eco-system: your path to discovering the pot of gold on the finish of the rainbow!

1.1. The business eco-system: the business eco-system

1.2. The sun rise of your new business accessing market opportunity: the preliminary rim of the wheel

1.3. Sales: the essential rim of the wheel

1.4. Strategy: the tactical rim on the wheel

1.5. Branding will make your blossoms bloom!

1.6. Stakeholders: the connective rim on the wheel

1.7. Ethics: the authentic rim on the wheel

1.8. Operations: the logistical rim on the wheel

1.9. New product: the tangible rim on the wheel

1.10. Let the fruits of your labor blossom: the new product/service launch event plan

1.eleven. Public relations: the sensational rim on the wheel

1.12. Mentor insights: the “where the rubber meets the road” spokes on the wheel

1.13. About this author and acknowledgements

2. The mind of the entrepreneur: your entrepreneurial journey begins by embarking on your own hero’s journey!

2.1. Entrepreneur evaluation survey

2.2. Entrepreneurial mindset enhancing activities

2.3. Chapter summary

3. Business fashions and advertising:an overview

3. Learning objectives

3.1. What is a enterprise model?

3.2. Success factors

3.3. Consumer marketing models

3.4. The marketing model

3.5. Identifying market needs

3.6. Business to business advertising models

3.8. Market analysis to find out the potential market for funeral companies in monterrey, mexico

3.9. Discussion questions

3.10. References

4. How to arrange and lead an entrepreneurial venture

4.2. Organizational issues

4.3. Organizational levels of growth

4.4. Flat versus tall organizations

4.5. Centralized versus decentralized organizations

5. Selecting and managing your team

5.1. Competitive benefit by way of human resource management

5.2. Providing employee voice and influence

5.3. Recruiting workers

5.4. Evaluating recruiting policies

5.5. Employee training

5.6. Aligning worker career growth with organizational growth

5.7. Performance appraisal

5.8. Determining base pay

5.9. Meaningful job design

5.10. Termination

5.12. Exercise

6. Marketing on a global scale

6.1. Defining marketing

6.2. The position of promoting within the agency: a foundation for classification

6.3. Defining international marketing

6.4. The international advertising plan

6.5. The worldwide advertising environment

7. Operations management

7.1. What is operations management?

7.2. The input/output transformation model

7.3. Operations decisions

7.5. Special subject: complete high quality management

7.6. Special topic: provide chain management

7.7. Special subject: just-in-time and lean systems

8. Securing and managing external relationships

8.1. Introduction to external relationships

8.2. Marketing exchanges and partnerships

8.3. Choosing the proper relationship

8.4. Strategies for exterior relationships

8.6. Exercises

9. Financial and managerial accounting; financing your organization

9.2. Why an accounting system is important

9.3. Basic forms of accounts

9.4. Chart of accounts

9.5. Basic monetary statements

9.6. A short history of accounting and double-entry bookkeeping

9.7. Ledgers

9.8. Advanced stories and analyses

9.9. Budgets

10. Leveraging with data technology

10.2. Is instruments for the start-up organization

10.3. Moving ahead with information systems

10.4. Know what your prospects want

10.5. Using info expertise competitively

10.6. What is is risk management

11. Competitive intelligence

11.2. Definition

11.3. Importance and objectives of competitive intelligence

11.4. Information assortment methods

11.5. The business environment

11.6. Porter's 5 forces and the analysis of competitors

11.7. Methods of evaluating competitors

12. Business ethics in a nutshell

12. What is ethics

12.1. Management: the meta profession

12.2. Corporate social responsibility

13. Adding products and services

13.2. Where does innovation come from?

13.3. Innovation through enterprise fashions